Massmart says it has not given up on Africa and will continue to invest in its business on the continent. CEO Guy Hayward said that despite the challenges faced by most African economies, there were signs the tide could yet change for the better. In the period under review, Massmart’s total sales were R42.5 billion, an increase of 0.5% compared with the year-earlier period. Comparable store sales declined 1.6% with product inflation of 3.2%. Dirk van Vlaanderen comments.